Nicolas Jacobeus

Nicolas Jacobeus

Posts by Nicolas Jacobeus
Topics: Testimonial
Topics: Testimonial

Which Questions for Video Testimonials Don't Sound Generic?

By Nicolas Jacobeus on September 26, 2025

Gradient cover with text on non-generic video testimonial questions and icons

We’ve all seen the testimonial that sounds like a hostage video.

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Topics: Video Testimonial
Topics: Case studies
Topics: B2B

What’s the Best Way to Make Testimonial Videos That Win New Customers?

By Nicolas Jacobeus on September 26, 2025

TL;DR Video testimonials build trust and drive conversions through authentic stories. Use a simple structure: problem → solution → outcome. Repurpose across social, landing pages, email, and sales decks. Big brands (HubSpot, Dropbox, Slack) use them for social proof. Best practices: a …

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Topics: Testimonial

How to Get Customer Testimonials When No One Has Time?

By Nicolas Jacobeus on July 28, 2025

We’re sorry if your testimonial prospect ghosted you. Or politely declined.

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Topics: Testimonial

How to Do a Case Study When You’ve Never Written One?

By Nicolas Jacobeus on July 24, 2025

A while back, I was talking to a founder at a SaaS mixer (yes, those exist). He told me, “We’ve got a killer product, but somehow... no one trusts us until we get on a call.”

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Topics: Case studies

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