The Content Offer - How to Use Upgrades to Increase Email Signups
By Nicolas Jacobeus on October 28, 2021
Getting new visitors to your website is only half the battle. After reading your blog posts, you want visitors to take action so you can establish a relationship. The content offer, particularly the content upgrade, is a powerful way to do that. If you’re a regular blogger (or blog-re …
Which Type of SaaS Content Marketing Agency Do You Need?
By Nicolas Jacobeus on October 21, 2021
Content marketing for SaaS businesses can be complicated and time-consuming, which is why many CEOs and startup teams choose to outsource content creation to agencies. If you choose the right content agency for your company, your blogging efforts are more likely to bring the results y …
How to Promote an Article: 9 Low-Lift Tips
By Nicolas Jacobeus on October 14, 2021
Content is king—especially for SaaS companies. It draws traffic from search engines, helps your readers solve problems, builds their trust in your brand, and nudges them towards buying from you. You need that content to get in front of your readers before it can do anything. The probl …
What is SaaS Content Marketing?
By Nicolas Jacobeus on October 7, 2021
Apart from being a way to communicate valuable information to customers, a big reason SaaS brands prioritize content marketing is this: SaaS content marketing fills their sales funnels with qualified leads. If you're new to this marketing concept and want to know more about what it me …
