How Many Blog Posts Should You Publish Every Month?
By Nicolas Jacobeus on July 30, 2021
If you’ve got a blog or are starting one for your SaaS or productized services company, you’ve no doubt considered how often to publish. Is it daily like Databox, or less than once a month like Brian Dean? Or somewhere in between? Of course you want to start tapping into the benefits …
How Long Will it Take to See Results from Blogging?
By Nicolas Jacobeus on July 29, 2021
For most SaaS businesses, an active blog is an essential marketing tool. It’s key to increasing your visibility, credibility, and brand affinity, which can give you substantial advantages over your competitors. Despite all the reasons to start a blog, it can be a little frustrating wa …
What to Look for in a SaaS Blog Writing Agency
By Nicolas Jacobeus on July 22, 2021
Blogging is an essential weapon in the arsenal of every successful SaaS brand. It increases businesses' online reach since it drives referral traffic through social media, search engines, and other channels. It also serves as a medium for companies to connect with potential customers …
Is Blog Traffic Really a Vanity Metric?
By Nicolas Jacobeus on July 15, 2021
In content marketing, there are lots of engagement metrics you can use to measure your campaign’s success. A commonly measured metric is, unsurprisingly, blog traffic. But is blog traffic worth measuring, or is it just another vanity metric? What are vanity metrics? Vanity metrics boo …
The Challenges of Outsourcing Writers and How We Overcome Them
By Nicolas Jacobeus on July 8, 2021
Most companies in the B2B space consider outsourcing writers at some point. In fact, the Content Marketing Institute found that 84% are outsourcing their content creation now. Outsourcing writers is common across companies of all sizes and budgets, according to the research. Yet anecd …
