--- title: Insights & Resources | SaaSpirin Blog for B2B Marketing | Nicolas Jacobeus description: Explore practical content on how to leverage testimonials, create trust-building assets, and get more value from your customer success stories. image: https://www.saaspirin.co/hubfs/blog-screenshot.png --- [![60f53827d73fc9446c9a0ac4_saaspirin](https://www.saaspirin.co/hs-fs/hubfs/60f53827d73fc9446c9a0ac4_saaspirin.png?width=200&height=34&name=60f53827d73fc9446c9a0ac4_saaspirin.png "60f53827d73fc9446c9a0ac4_saaspirin")](https://www.saaspirin.co/) [![60f53827d73fc9446c9a0ac4_saaspirin](https://www.saaspirin.co/hs-fs/hubfs/60f53827d73fc9446c9a0ac4_saaspirin.png?width=200&height=33&name=60f53827d73fc9446c9a0ac4_saaspirin.png "60f53827d73fc9446c9a0ac4_saaspirin")](https://www.saaspirin.co/) - [Pricing](https://www.saaspirin.co/pricing) - [Our work](https://www.saaspirin.co/work) - [About us](https://www.saaspirin.co/about) - [Blog](https://www.saaspirin.co/blog) [Book A Discovery Call](https://www.saaspirin.co/contact) [Book A Discovery Call](https://www.saaspirin.co/contact) [Book A Discovery Call](https://www.saaspirin.co/contact) - [Pricing](https://www.saaspirin.co/pricing) - [Our work](https://www.saaspirin.co/work) - [About us](https://www.saaspirin.co/about) - [Blog](https://www.saaspirin.co/blog) [Book A Discovery Call](https://www.saaspirin.co/contact) ![Nicolas Jacobeus](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) # Nicolas Jacobeus Posts by Nicolas Jacobeus ## [What Are Consumer Insights and How Do They Drive Growth?](https://www.saaspirin.co/blog/consumer-insights) By [**Nicolas Jacobeus**](https://www.saaspirin.co/blog/author/nicolas-jacobeus) on April 8, 2026 ![Illustration of three people analyzing data with charts and graphs on a large screen.](https://www.saaspirin.co/hubfs/image%20-%202026-04-08T105401.652.png) [Read Story](https://www.saaspirin.co/blog/consumer-insights) Topics: [Customer Insight](https://www.saaspirin.co/blog/tag/customer-insight) ## [How Can B2B Video Marketing Boost Sales in 2026?](https://www.saaspirin.co/blog/b2b-video-marketing) By [**Nicolas Jacobeus**](https://www.saaspirin.co/blog/author/nicolas-jacobeus) on April 8, 2026 ![](https://www.saaspirin.co/hubfs/image%20-%202026-04-08T104858.306.png) [Read Story](https://www.saaspirin.co/blog/b2b-video-marketing) Topics: [B2B](https://www.saaspirin.co/blog/tag/b2b) ## [What’s the Smartest Way for B2B Brands to Create Case Studies?](https://www.saaspirin.co/blog/top-agencies-for-compelling-b2b-case-studies) By [**Nicolas Jacobeus**](https://www.saaspirin.co/blog/author/nicolas-jacobeus) on April 8, 2026 ![Illustration of live demo](https://www.saaspirin.co/hubfs/image%20-%202026-04-08T103926.173.png) [Read Story](https://www.saaspirin.co/blog/top-agencies-for-compelling-b2b-case-studies) Topics: [B2B](https://www.saaspirin.co/blog/tag/b2b) ## [What Is Sales Enablement Software and How It Boosts Sales?](https://www.saaspirin.co/blog/sales-enablement-software) By [**Nicolas Jacobeus**](https://www.saaspirin.co/blog/author/nicolas-jacobeus) on April 8, 2026 ![Illustration of man working on Sales Enablement Software](https://www.saaspirin.co/hubfs/image%20-%202026-04-08T102935.549.png) [Read Story](https://www.saaspirin.co/blog/sales-enablement-software) Topics: [Sales](https://www.saaspirin.co/blog/tag/sales) ## [Testimonial Hero vs SaaSpirin: Which One Delivers More?](https://www.saaspirin.co/blog/testimonial-hero-vs-saaspirin) By [**Nicolas Jacobeus**](https://www.saaspirin.co/blog/author/nicolas-jacobeus) on April 8, 2026 ![Illustration of platform comparison](https://www.saaspirin.co/hubfs/image%20-%202026-04-08T101959.455.png) [Read Story](https://www.saaspirin.co/blog/testimonial-hero-vs-saaspirin) Topics: [Testimonial](https://www.saaspirin.co/blog/tag/testimonial) ## [Can Automation Help Me Collect Customer Reviews At Scale For My Business?](https://www.saaspirin.co/blog/collect-reviews-with-automation) By [**Nicolas Jacobeus**](https://www.saaspirin.co/blog/author/nicolas-jacobeus) on April 7, 2026 ![Illustration of a customer giving feedback and a man with laptop](https://www.saaspirin.co/hubfs/image%20-%202026-04-07T110701.840.png) [Read Story](https://www.saaspirin.co/blog/collect-reviews-with-automation) Topics: [Automation](https://www.saaspirin.co/blog/tag/automation) ## [Which Testimonial Tools Allow You to Embed on Your Site?](https://www.saaspirin.co/blog/embed-testimonials-directly) By [**Nicolas Jacobeus**](https://www.saaspirin.co/blog/author/nicolas-jacobeus) on April 7, 2026 ![illustration of of two women discussing testimonials](https://www.saaspirin.co/hubfs/image%20-%202026-04-07T105012.247.png) [Read Story](https://www.saaspirin.co/blog/embed-testimonials-directly) Topics: [Testimonial](https://www.saaspirin.co/blog/tag/testimonial) ## [How Do Testimonial Tools Strengthen Trust and Sales in B2B?](https://www.saaspirin.co/blog/how-testimonial-tools-improve-trust) By [**Nicolas Jacobeus**](https://www.saaspirin.co/blog/author/nicolas-jacobeus) on April 7, 2026 ![](https://www.saaspirin.co/hubfs/image%20-%202026-04-07T102325.854.png) [Read Story](https://www.saaspirin.co/blog/how-testimonial-tools-improve-trust) Topics: [Testimonial](https://www.saaspirin.co/blog/tag/testimonial) ## [How to Leverage the Importance of Social Proof Effectively? ](https://www.saaspirin.co/blog/importance-of-social-proof) By [**Nicolas Jacobeus**](https://www.saaspirin.co/blog/author/nicolas-jacobeus) on April 7, 2026 ![illustration of three boys providing social proof](https://www.saaspirin.co/hubfs/image%20-%202026-04-07T101704.050.png) [Read Story](https://www.saaspirin.co/blog/importance-of-social-proof) Topics: [social proof](https://www.saaspirin.co/blog/tag/social-proof) ## [Accelerate Success: How to Shorten Sales Cycle?](https://www.saaspirin.co/blog/shorten-sales-cycle) By [**Nicolas Jacobeus**](https://www.saaspirin.co/blog/author/nicolas-jacobeus) on April 6, 2026 ![illustration of a man rotating sales cycle ](https://www.saaspirin.co/hubfs/image%20-%202026-04-06T190617.112.png) [Read Story](https://www.saaspirin.co/blog/shorten-sales-cycle) Topics: [Sales](https://www.saaspirin.co/blog/tag/sales) Load more blog posts   - Recent - Topics - Archive Recent Topics - [Content marketing (46)](https://www.saaspirin.co/blog/tag/content-marketing) - [SEO (29)](https://www.saaspirin.co/blog/tag/seo) - [Testimonial (22)](https://www.saaspirin.co/blog/tag/testimonial) - [B2B (12)](https://www.saaspirin.co/blog/tag/b2b) - [Marketing (12)](https://www.saaspirin.co/blog/tag/marketing) - [Case studies (11)](https://www.saaspirin.co/blog/tag/case-studies) - [Video (6)](https://www.saaspirin.co/blog/tag/video) - [SaaS (3)](https://www.saaspirin.co/blog/tag/saas) - [Advertising (2)](https://www.saaspirin.co/blog/tag/advertising) - [Customer Advocacy (2)](https://www.saaspirin.co/blog/tag/customer-advocacy) - [Demand generation (2)](https://www.saaspirin.co/blog/tag/demand-generation) - [Sales (2)](https://www.saaspirin.co/blog/tag/sales) - [AI (1)](https://www.saaspirin.co/blog/tag/ai) - [Advocacy (1)](https://www.saaspirin.co/blog/tag/advocacy) - [Automation (1)](https://www.saaspirin.co/blog/tag/automation) - [Customer Insight (1)](https://www.saaspirin.co/blog/tag/customer-insight) - [management software (1)](https://www.saaspirin.co/blog/tag/management-software) - [social proof (1)](https://www.saaspirin.co/blog/tag/social-proof) See all Archive - [April 2026 (14)](https://www.saaspirin.co/blog/archive/2026/04) - [January 2026 (12)](https://www.saaspirin.co/blog/archive/2026/01) - [December 2025 (10)](https://www.saaspirin.co/blog/archive/2025/12) - [November 2025 (7)](https://www.saaspirin.co/blog/archive/2025/11) - [October 2025 (3)](https://www.saaspirin.co/blog/archive/2025/10) - [September 2025 (10)](https://www.saaspirin.co/blog/archive/2025/09) - [August 2025 (1)](https://www.saaspirin.co/blog/archive/2025/08) - [July 2025 (2)](https://www.saaspirin.co/blog/archive/2025/07) - [June 2025 (1)](https://www.saaspirin.co/blog/archive/2025/06) - [May 2025 (1)](https://www.saaspirin.co/blog/archive/2025/05) - [April 2025 (1)](https://www.saaspirin.co/blog/archive/2025/04) - [March 2025 (2)](https://www.saaspirin.co/blog/archive/2025/03) - [January 2025 (1)](https://www.saaspirin.co/blog/archive/2025/01) - [November 2024 (3)](https://www.saaspirin.co/blog/archive/2024/11) - [October 2024 (2)](https://www.saaspirin.co/blog/archive/2024/10) - [September 2024 (1)](https://www.saaspirin.co/blog/archive/2024/09) - [July 2024 (1)](https://www.saaspirin.co/blog/archive/2024/07) - [February 2024 (4)](https://www.saaspirin.co/blog/archive/2024/02) - [January 2024 (2)](https://www.saaspirin.co/blog/archive/2024/01) - [December 2023 (1)](https://www.saaspirin.co/blog/archive/2023/12) - [November 2023 (3)](https://www.saaspirin.co/blog/archive/2023/11) - [May 2023 (1)](https://www.saaspirin.co/blog/archive/2023/05) - [February 2023 (3)](https://www.saaspirin.co/blog/archive/2023/02) - [January 2023 (3)](https://www.saaspirin.co/blog/archive/2023/01) - [December 2022 (1)](https://www.saaspirin.co/blog/archive/2022/12) - [December 2021 (2)](https://www.saaspirin.co/blog/archive/2021/12) - [November 2021 (4)](https://www.saaspirin.co/blog/archive/2021/11) - [October 2021 (3)](https://www.saaspirin.co/blog/archive/2021/10) - [September 2021 (4)](https://www.saaspirin.co/blog/archive/2021/09) - [August 2021 (3)](https://www.saaspirin.co/blog/archive/2021/08) - [July 2021 (5)](https://www.saaspirin.co/blog/archive/2021/07) - [June 2021 (1)](https://www.saaspirin.co/blog/archive/2021/06) - [May 2021 (1)](https://www.saaspirin.co/blog/archive/2021/05) - [March 2021 (1)](https://www.saaspirin.co/blog/archive/2021/03) - [February 2021 (1)](https://www.saaspirin.co/blog/archive/2021/02) - [January 2021 (1)](https://www.saaspirin.co/blog/archive/2021/01) - [December 2020 (1)](https://www.saaspirin.co/blog/archive/2020/12) - [November 2020 (1)](https://www.saaspirin.co/blog/archive/2020/11) - [October 2020 (2)](https://www.saaspirin.co/blog/archive/2020/10) - [September 2020 (2)](https://www.saaspirin.co/blog/archive/2020/09) - [August 2020 (1)](https://www.saaspirin.co/blog/archive/2020/08) - [July 2020 (2)](https://www.saaspirin.co/blog/archive/2020/07) - [June 2020 (1)](https://www.saaspirin.co/blog/archive/2020/06) See all ## 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