The SaaS Sales Funnel and Your Blog
By Nicolas Jacobeus on October 22, 2020
Growing a SaaS business requires you deliver the right information to the right people at the right time, so prospects can make the decision to subscribe to your product. The sales funnel provides a model that can help you do this with your content. The SaaS sales funnel will show you …
Content Marketing Success Takes Hard Work—Here's What You Have to Do (A Checklist)
By Nicolas Jacobeus on October 1, 2020
Blogging is essential for SaaS companies to engage with customers, boost traffic, and broaden brand visibility. However, finding success with blogging isn’t as easy as it looks. Content marketing success can take longer than you might think if the blogging landscape in your industry i …
