3 Reasons to Start a Blog for Your SaaS Company
By Nicolas Jacobeus on August 13, 2021
The reasons to start a blog are as strong as ever, even with so many platforms and channels to reach new customers. Many SaaS startups put off starting a blog. They think it will use up too many resources, or that it will take too long to pay off. But a blog is an essential part of gr …
Why Content Planning Should Never Start With Keyword Research
By Nicolas Jacobeus on August 12, 2021
Keywords are vital to signalling relevance for the topic you’re writing about. But too many people approach content planning based entirely on keyword data. They head to their favorite keyword research tool and hunt for terms with high search volumes and low competition. Then they pla …
Blog Goals - How to Set Realistic Growth Targets
By Nicolas Jacobeus on August 5, 2021
A healthy rate of growth for blog traffic is thought to be 6% month-over-month. As Neal Schaffer points out, this will double your blog traffic in one year. But should 6% monthly traffic growth always be your target? What about setting blog goals for conversions? There are times when …
