When to Outsource Content Marketing and When to Keep it In-House
By Nicolas Jacobeus on November 25, 2021
When should a company outsource content marketing, and when should they keep it in-house? This is one of the first questions to answer when setting up a content marketing structure at your company. For many, it’s easy. Writing is one of the tasks that marketers are most comfortable ou …
The Role of Paid Marketing Channels in SaaS Content Marketing
By Nicolas Jacobeus on November 18, 2021
What does it take for a SaaS company to reach success? One thing is for sure: It goes beyond steadily pushing out good content (though that’s a major part of the puzzle). To get to where you want to be, you also have to promote your content to ensure it reaches the right audience and, …
Update Content or Create a New Blog Post? Use This Checklist to Decide
By Nicolas Jacobeus on November 11, 2021
Traditional outbound marketing methods have been losing their allure over the years. You need to start focusing on inbound marketing methods like publishing valuable content on your blog. But to achieve your blog goals, you need to publish content regularly. And that’s where the old m …
8 Ways You Can Use the Content We Create For You (Before SEO Kicks In)
By Nicolas Jacobeus on November 4, 2021
Ask any content marketer, and they’ll tell you the secret to marketing is excellent content. And they’re right. Well, half right, at least. That’s because, for any piece of content to start bringing in organic traffic, it takes time for it to be indexed and rank in search engine resul …
