Content Marketing Structure for a Busy SaaS Company (In One Hour or Less)
By Nicolas Jacobeus on September 30, 2021
Content is arguably the most important marketing tool of a SaaS company. Why, then, do so many struggle with it? We think a big reason is that you just don’t have time. But that doesn’t mean you shouldn’t do content marketing. One of the best ways to combat the chaos that comes from b …
Blog or Resource Page? (Or Both?)
By Nicolas Jacobeus on September 23, 2021
As a business owner, you probably already know you need a website. You might even make a regular effort to blog. But (and no judgment here!), you likely haven’t put as much thought into your site’s resource page. A blog and a resource page are two separate things, and they feature dif …
Publishing Blog Posts – A Behind-the-Scenes Look at What We Do
By Nicolas Jacobeus on September 16, 2021
Each day, 4.4 million blog posts are published. That’s some stiff competition when it comes to getting your content noticed. That’s why just having a blog isn’t enough. You have to pull out all the stops to make your blog content stand out among the rest. One thing you can do to get a …
4 Things You Should Be Doing to Vet Your Blog Post Ideas
By Nicolas Jacobeus on September 9, 2021
So you’ve started a blog for your SaaS company. You know your blog is a powerful marketing machine and you’ve got a gazillion blog post ideas swirling through your head. But how do you vet your blog post ideas to ensure you only publish blog posts that will contribute to your blog’s s …
Use “Subscribe to Blog” to Build Your Audience on Autopilot
By Nicolas Jacobeus on September 2, 2021
Growing an audience is a crucial element of expanding your business. That’s because a captive audience is easier to market to—if you target the right audience. And one of the best ways to ensure you’re building an audience that’s interested in your SaaS solution is right under your no …
