How Long Will it Take to See Results from Blogging?
By Nicolas Jacobeus on July 29, 2021
For most SaaS businesses, an active blog is an essential marketing tool. It’s key to increasing your visibility, credibility, and brand affinity, which can give you substantial advantages over your competitors. Despite all the reasons to start a blog, it can be a little frustrating wa …
What to Look for in a SaaS Blog Writing Agency
By Nicolas Jacobeus on July 22, 2021
Blogging is an essential weapon in the arsenal of every successful SaaS brand. It increases businesses' online reach since it drives referral traffic through social media, search engines, and other channels. It also serves as a medium for companies to connect with potential customers …
Is Blog Traffic Really a Vanity Metric?
By Nicolas Jacobeus on July 15, 2021
In content marketing, there are lots of engagement metrics you can use to measure your campaign’s success. A commonly measured metric is, unsurprisingly, blog traffic. But is blog traffic worth measuring, or is it just another vanity metric? What are vanity metrics? Vanity metrics boo …
The Challenges of Outsourcing Writers and How We Overcome Them
By Nicolas Jacobeus on July 8, 2021
Most companies in the B2B space consider outsourcing writers at some point. In fact, the Content Marketing Institute found that 84% are outsourcing their content creation now. Outsourcing writers is common across companies of all sizes and budgets, according to the research. Yet anecd …
Essentials of a B2B SaaS Content Marketing Strategy - What You Need to Succeed
By Nicolas Jacobeus on June 11, 2021
Research shows that the SaaS industry is expected to have grown over the five-year period from 2018–2022 at an annual rate of 12%. As a thriving industry, many players are jumping in to get a piece of the pie. The result? The competition is getting stiffer.
Your SaaS SEO Strategy – Get the Basics Right
By Nicolas Jacobeus on May 21, 2021
Like any marketing activity you’re considering for your SaaS company, SEO follows a series of steps that set the foundation for success. So what are the basic elements of a SaaS SEO strategy? And how can you make sure you’re building a strong foundation if you’re just starting out? W …
Your Blog Headlines Aren’t Supporting Your Goals – Here’s How to Change That
By Nicolas Jacobeus on March 19, 2021
The importance of headlines can’t be overemphasized. They’re one of the most critical elements of your blog posts. Research shows that even though 80% of people will read a blog headline, only 20% go ahead to read the contents of the blog. Why is that? Because, in most cases, the head …
Want a More Effective Blog? You Need a Brand Persona
By Nicolas Jacobeus on February 12, 2021
Too many brands treat their blog like an impersonal publication where they’re simply sharing information with a general audience. If you want your blog to help you achieve your business goals, it’s critical that you approach blogging strategically. And one of the most important strate …
Never Run Out of Blog Topic Ideas With This Simple Technique
By Nicolas Jacobeus on January 15, 2021
Blogging has become the staple of every marketer’s arsenal. With the competition for attention becoming stiffer by the day, you have to find a way to stand out from the crowd. It’s time to start coming up with blog topic ideas your readers love. Personalized content is irresistible co …
How to Get Bloggers to Write About You
By Nicolas Jacobeus on December 3, 2020
Struggling to drive organic traffic to the content on your website? Don’t be discouraged: You just need a little push to get things moving in the right direction. One of the easiest ways to get the ball rolling is to be featured on other popular blogs in your niche—and we’re going to …
