SaaS backlink building services: This is how we build links to high-authority sites

Getting authoritative websites to link back to you isn’t complicated. It just requires a ton of leg work:

  • Write expert-level content
  • Create a list of websites that you’d like to receive backlinks from
  • Cold email these websites

The problem is that this process is very time-consuming and frustrating. You’ll have to write over 150 personalized cold emails to receive one or two responses, which is why most websites outsource link building.

So, if you want to avoid the frustration of sitting in front of your computer for several hours a day, writing personalized emails to websites, and only getting a handful of responses, we can help.

After years of generating links to our clients' websites, we've built relationships with editors of hundreds of authoritative websites in SaaS niches like FinTech, MarTech, and EduTech. All we have to do is email these editors, and they'll be able to link to your website within a couple of weeks.

So, if you want to learn more about our SaaS backlink building services, continue reading.

Disclaimer: We do not offer backlink building services on their own. Backlink building is part of Our Methodology, a framework we use at SaaSpirin to generate conversions for our clients. 

In a nutshell, Our Methodology starts by running a website audit and identifying content pieces that need improvement. We’ll then conduct keyword gap analysis and put all these content ideas into a spreadsheet. Once we’ve written and published expert-level articles, we’ll begin building links to these articles.

Our backlink building strategies

At SaaSpirin, we use three strategies to generate backlinks for client websites:

  1. Cold email outreach
  2. Broken link building
  3. Unlink mentions building

1. Cold email outreach

The backbone behind our SaaS backlink building services is cold email outreach. It’s nothing fancy but it requires a lot of hard work and it gets results.

When we first founded SaaSpirin and started building links for clients, we didn't have many contacts within the SaaS space, so we had to do all the manual work. 

But over time, we've built partnerships with hundreds of authoritative websites, so when we need to build a couple of links to your website, we can just send these websites an email, and they’ll typically publish a piece linking back to your website within a week or two.

So, while other agencies might spend weeks gathering hundreds of emails, cold pitching publications, and hoping for one response, we can simply reach out to our network.

2. Broken link building

We also started doing a lot of broken link building recently because it has a higher response rate than traditional cold email outreach.

Broken link building is the practice of finding broken web pages within your industry and contacting the owners of these websites to find out if they could swap out the broken link with a link to your website.

The idea behind this link building strategy is that websites don’t want to link to dead pages as it harms SEO. So if we can notify them of these pages and ask them to link to a relevant page on your website, they don’t have to send their readers to dead resources.

3. Unlink mentions building

In many cases, other businesses and publications are mentioning your brand, either on their website or social media page, but they aren’t linking to you.

It’s much easier to reach out to these websites and get them to link back to you compared to emailing cold prospects because they are already talking about your brand.

This is why our SEO team will identify unlink mentions opportunities by reviewing your brand mentions on social media and manually reaching out to these publications.

Unlink mentions building is especially useful if you have a large brand and there are lots of people talking about you around the web.

What we look for in a link

We never build links to just any random website within your industry. Google's link-building guidelines are very strict, so we put every website through a checklist to help decide if linking back to you will make sense.

All the websites in our network meet the criteria in this checklist. But if we want more websites to link to you, these are the factors we'll consider:

  • Domain authority
  • Traffic metrics
  • Link profile
  • Topical relevance
  • The eye test

Domain authority

Domain authority essentially tells us the overall credibility of a website. We only target websites with a domain authority above 30.

However, domain authority isn’t as important to us as it once was because spammy website owners are becoming smart. They'll buy an existing domain with high authority, publish 10 or so AI articles, and begin selling links.

To avoid these types of websites, we’ll put it through our other tests.

Traffic metrics

Next, we'll check whether a website has keyword rankings and traffic. We want a website to have at least 500 pageviews per month.

We'll also pull an Ahrefs report to check if a website doesn't have cliffs in keyword rankings and traffic. Cliffs are steep drop offs in traffic and they show that a website has been penalized in the past. We don’t want to build links to penalized websites, so we’ll go through a website’s traffic history, and try to spot steep drops in traffic.

It's also important to see which countries bring in the most traffic to your website and only build links to websites in these countries. This indicates relevancy in the eyes of Google, which is a massive ranking factor. For example, if you're mainly getting traffic from US websites, we'll build backlinks from US websites.

Link profile

When analyzing a website's link profile, we'll look at where this website is getting links from.

Again, you can inflate a website's domain authority by getting spammy links from forums. We don't want to get backlinks from these websites. We want backlinks from websites that have links from other authority websites.

Topical relevance

On the front end of a website, we want to check if it only publishes content that's relevant to your website.

A lot of content farms will have a top-level navigational structure that contains business, marketing, health, coffee, SaaS, technology, and 10 other random topics. 

Like we mentioned above, relevancy is a big ranking factor, and if we build a link from a website that talks about several different topics, it won’t be as beneficial as getting a backlink from a website relevant to your industry.

We'll also search the website to see if they have guest posts or write for us pages. We avoid these websites at all costs because Google has repeatedly said they'll ignore any links inside guest posts, so getting these websites to link back to you is pointless.

The eye test

Even though we're pulling all these SEO reports and analyzing metrics to see if we want links from particular websites, sometimes nothing can beat a basic eye test.

Does a website have a modern design or look like it was built in the 90s? When we open the homepage, is it fast and clean or are we greeted with so many ads that our computer freezes?

These are all questions we're asking ourselves when checking whether we really want a link from this website.

Next steps

If you want to outsource the tedious process of cold emailing publications and building backlinks, consider reaching out to us.