FAQ

Questions? We’ve got answers!

These are the most common questions we hear from people who are considering working with us. If you want to know something that’s not covered here, just reach out to us anytime. We’d love to chat with you!

How many words are your blog posts?

The standard blog posts in our monthly subscription packages are 800 words long. We break big themes into smaller portions during our research and ideation. This length of blog post lets us cover each facet of a topic deeply, which increases each blog post’s usefulness to your readers. 

We’ve found that this length is useful in a hub and spoke or pillar and cluster structure. It’s also a great length for covering topics that will be useful in your sales process. 

We also offer longer content formats in addition to our standard monthly packages, such as longform blog posts and pillar pages. Ask us for pricing.

How many blog posts should we be publishing every month?

It depends. If you’re still figuring out your basic content marketing structure, then 2-4 posts per month will let you sort out your process without overwhelming your team. 

On the other hand, if you have your blog set up and you want to go after results as fast as possible, then you should publish as much as your resources will allow. For some, this means publishing weekly (4 posts/month) and for others, several times a week (8-16 posts/month).

We provide more guidance (with examples) here: How many blog posts should you publish every month?

How long will it take to see results?

From the time you publish a blog post, it can take 3-12 months until you see SEO results. Many of our clients see a dramatic uptick in traffic within 6 months – but there are several factors that influence that timeline.

  • The competitiveness of content in your industry
  • How much content you publish
  • Whether your content is optimized for your goals
  • The existing authority of your blog
  • How you promote your content

Sticking with a solid content strategy over time is crucial—especially in your first year when it’s easy to get discouraged. See a deeper discussion here: How long will it take to see results?

What if I have ideas I want you to write about?

We want to hear them! You’ll have a chance to submit those during onboarding and throughout our time together.

What level of effort do you put into search engine optimization (SEO)?

We approach SEO from a strategic level and also in every piece we write for you. When you first join SaaSpirin, we download the current keyword terms your website ranks for. This lets us see where there may be gaps in your existing content, so we can recommend topics that will help you target terms you're not already ranking for.

Then, we assign a keyword to each piece we write for you. Our editor confirms that the writer has used the term in important spots like the headline, subheadings, and body text. We make sure we link to other related material on your site, and we also link out to authoritative sources on the topic from each piece. While there are many other factors that can contribute to the performance of your website, these activities provide a solid foundation in the content we produce for you.

We also offer more advanced SEO capabilities that help with internal linking structures, description tags, and advanced keyword research and planning. Let us know if you want to hear more about this – our team is really passionate about SEO!

Do you provide only ToFu blog posts or can you address other stages of the funnel, too?

While blogs are particularly useful at the top-of-the-funnel stage, we believe it’s also important to address middle and bottom-of-the funnel content in your blog. The topics we propose are typically based on SEO potential, which leans more toward ToFu content, but our research can bring out MoFu or BoFu content occasionally, too. 

Clients are free to suggest topics anytime, which means you can propose a blog post that deals with a bottom-of-funnel issue. We would be happy to work more closely with you on content like this that requires a deep understanding of your product.

What industries or topics are your writers familiar with?

Our writers come from very diverse backgrounds. We have people with experience writing for finance/fintech, healthcare, pharmaceuticals, software development, digital marketing, sales and prospecting tools, IT/technology solutions, cryptocurrency, product reviews, affiliate marketing, edtech, project management platforms, feedback tools, design tools, HR and employee engagement tech, and many more. If you'd like to know more about our writers' experience in your niche, drop us a line.

Could you produce product comparison blog posts?

We can if the product information is easily available to our writers. Several of them are experienced in writing product comparison articles. However, we would want guidance from you on which products to compare and potential sources of information.

How will you submit the content to us?

We’ll set up a Google Drive folder for you and submit each in a Google Doc. We use software tools to manage our team’s production, and you will receive notifications as work progresses.

How many revisions will you provide?

We will revise an article up to two times based on your feedback. This gives you an opportunity to see what might need further adjustment after a first round of revisions.

Do you upload the blog posts to our blog for us?

We certainly can! We have a dedicated staff member who publishes to CMS for those customers who subscribe to this add-on service. Just ask us about pricing.

How does your trial work?

In your first month, you’ll get to work with us from roadmap to topic pitches to articles. Then decide if you want to continue (97% of new clients do!)

If you feel we’re not knocking it out of the park for you, we’ll refund the full price. There’s never any commitment — you can change or cancel your plan anytime.

Is there a contract?

We don’t have a contract requiring you to commit to a specific length of time. Instead, you prepay each month for the work we send you. You will be billed on a monthly basis, like a subscription, and you are free to cancel your service at any time.

To help us work together optimally, we have put together a service level agreement, which we’ll send you when you sign up. This document outlines how we deliver our services so you’ll always know what to expect. And it also lays out what we’ll need from you, too, such as timely review of articles we submit.

Who is my point of contact at SaaSpirin?

A content coordinator will oversee the work we do for you at SaaSpirin. They will notify you when content is ready for review and check in periodically to gather feedback. You will be given their email address during the onboarding process, and you can reach out to them at any time.

Can you write other things like ebooks, landing pages, or website copy?

We offer way more than just blogging! Check out some of the other content formats we offer and let your coordinator know if you’re interested in adding any of these to your subscription. We will be happy to provide you with pricing and an overview of our process.

Can I have a kickoff call?

We don’t schedule team calls with our clients. We realize that’s not the norm. But we are confident that an async onboarding and communication process can benefit everyone, when done right.
We’ve all worked at agencies that plan a kickoff call and ongoing regular calls. However, there are two reasons that calls are inefficient (ineffective, even) when it comes to producing great content:

  1. You’re still going to need to fill out some kind of questionnaire;
  2. The team still has to do the same amount of research whether you talk or not; and
  3. Information gathered during calls rarely makes its way to a spot where everyone else working on the account can see it.

Our strategists immerse themselves in your industry to propose a roadmap and content topics, and we collect information so all the team can access it. If you wish to provide input, you’ll have a chance at several key stages.
We have found a balance that lets us create impactful content without taking up a lot of your time.

What sort of clients do well with the SaaSpirin model?

Our clients come from a variety of industries within SaaS, but there are a few common traits that we’ve noticed.

  • You’re a small-to-medium-sized company that believes in content marketing but doesn’t have a big budget to spend.
  • You understand that content is an asset that must be cultivated over time, but you don’t want to put the hours into it yourself.
  • You’re comfortable working asynchronously with an external team.

We’ve also noticed that many clients have tried freelancers or low-cost content agencies and been frustrated with their progress. Why not work with us for a month to see if you’re a good fit for SaaSpirin? There’s no commitment, and 97% of new clients decide to continue with us!