Questions? We’ve got answers!

These are the most common questions we hear from people who are considering working with our SaaS SEO agency. If you want to know something that’s not covered here, just reach out to us anytime. We’d love to chat with you!

How long will it take to see SEO results for my SaaS company?

Many of our clients see a dramatic uptick in traffic within 6 months – but there are several factors that influence that timeline.

  • The competitiveness of content in your industry
  • How much content you publish
  • How quickly you get your new content up online
  • Whether your content is optimized for your goals
  • The existing authority of your blog
  • How you promote your content
  • The linking opportunities in your industry

Sticking with a solid SEO content strategy over time is crucial—especially in your first months when the foundation is being laid.

Is there a contract?

We don’t have a formal contract, but we ask you to commit to a specific length of time, because SEO work requires an upfront investment by us. This sets the architecture in place that paves the way for your content and links to bring you results from SEO. We can go over the specifics in your discovery call.

To help us work together optimally, we have put together a service level agreement, which we’ll send you when you sign up. This document outlines how we deliver our services so you’ll always know what to expect. And it also lays out what we’ll need from you, too, such as timely review of articles we submit.

What sort of clients do well with the SaaSpirin model?

Our clients come from a variety of industries within SaaS, but there are a few common traits that we’ve noticed.

  • You’re a small-to-medium-sized company that believes in SEO and content marketing, ready to invest roughly $2500 monthly to see results.
  • You understand that your content and links are assets that must be cultivated over time, but you don’t want to put the hours into it yourself.
  • You’re comfortable working (mostly) async with an external agency team. 

We’ve also noticed that many clients have tried freelancers or low-cost content agencies and been frustrated with their progress. Now they’re ready to make real progress and have it all managed for them.

How many blog posts should we be publishing every month?

The number of blog posts we’ll work with you on every month depends on what we find in our research into your industry and competitive landscape.

For many, this means publishing weekly (4 posts/month) and for others, several times a week (8-16 posts/month).

Our complete program includes content, and we’ll work with you to determine the number and length of blog posts, as well as any website content optimization to take into account within that.

What if I have ideas I want you to write about?

We want to hear them! 

The content strategy process is collaborative at SaaSpirin. We’ll incorporate into your content the points that matter in your industry. Our SEO research will reveal the topics that can make a big impact in the search engines, according to existing data, but sometimes a clients’ ideas will reveal a potential keyword that’s poised to become more important than current data shows, for example. So we’ll rely on your expertise on your product and industry. Just bear in mind that we may need to prioritize the content that is going to move us closer to our agreed upon goals.You’ll have a chance to submit those during onboarding and throughout our time together.

Do you provide only ToFu blog posts or can you address other stages of the funnel, too?

While blogs are particularly useful at the top-of-the-funnel stage, we believe it’s also important to address middle and bottom-of-the funnel content in your blog. The topics we propose are typically based on SEO potential, which leans more toward ToFu content, but our research can bring out MoFu or BoFu content occasionally, too. 

What industries or topics are your writers familiar with?

Our writers come from very diverse backgrounds. We have people with experience writing for finance/fintech, healthcare, pharmaceuticals, software development, digital marketing, sales and prospecting tools, IT/technology solutions, cryptocurrency, product reviews, affiliate marketing, edtech, project management platforms, feedback tools, design tools, HR and employee engagement tech, and many more. If you'd like to know more about our writers' experience in your niche, drop us a line.

Could you produce product comparison blog posts?

We can if the product information is easily available to our writers. Several of them are experienced in writing product comparison articles. However, we would want guidance from you on which products to compare and potential sources of information.

How will you submit the content to us?

We’ll set up a Google Drive folder for you and submit each in a Google Doc. We use software tools to manage our team’s production, and you will receive notifications as work progresses.

How many revisions will you provide in your SEO content?

Our primary goal is to create content that satisfies SEO requirements AND represents your brand. We want to make sure you’re happy to publish the SEO content we create for you, so we will revise an article up to two times based on your feedback. The second round of revisions gives you an opportunity to see what might need further adjustment after a first round of revisions.

Who is my point of contact at SaaSpirin?

An account manager will oversee the work we do for you at SaaSpirin. They will notify you when deliverables are ready for review and check in periodically to gather feedback. You will be given their email address during the onboarding process, and you can reach out to them at any time.

Can you write other things like ebooks, sales pages, or website copy?

If you need content that falls outside our SEO program, we may be able to help, as our writers are skilled in a variety of formats. Just let us know what you’re thinking. But please keep in mind that we will keep our core focus on SEO content, because that’s what moves us toward the goal that we agreed on.

Can I have a kickoff call?

We don’t schedule team calls with our clients. We realize that’s not the norm. But we are confident that an async onboarding and communication process can benefit everyone, when done right.
We’ve all worked at agencies that plan a kickoff call and ongoing regular calls. However, there are two reasons that calls are inefficient (ineffective, even) when it comes to producing great content:

  1. You’re still going to need to fill out some kind of questionnaire;
  2. The team still has to do the same amount of research whether you talk or not; and
  3. Information gathered during calls rarely makes its way to a spot where everyone else working on the account can see it.

Our strategists immerse themselves in your industry to propose a roadmap and content topics, and we collect information so all the team can access it. If you wish to provide input, you’ll have a chance at several key stages.
We have found a balance that lets us create impactful content without taking up a lot of your time.