Growing an audience is a crucial element of expanding your business.
That’s because a captive audience is easier to market to—if you target the right audience.
And one of the best ways to ensure you’re building an audience that’s interested in your SaaS solution is right under your nose.
We’re talking about the “subscribe to blog” button that should be a prominent part of your website.
Wondering why you should bother asking visitors to subscribe to your blog?
Here are two reasons why every SaaS brand should use their blog to build their audience:
When web visitors sign up for your blog, it gives you an excellent opportunity to gain their trust. Of course, you have to do this by consistently providing great, reliable content.
People don’t do business with just any brand. They prefer businesses they have a connection with. Research shows that it takes a minimum of six to eight touches before a web visitor is converted into a paying customer. In other words, building relationships with visitors will boost the chances that they’ll convert.
Now that you’re on board with the logic of building a targeted audience with your SaaS blog, how do you go about doing that?
Here are four easy ways to make it happen:
To use your blog to build an audience, you need to work on your content. You also have to make sure it provides enough value to your target audience that they’ll jump at the opportunity to receive updates when you publish new blog posts.
Granted, you may be overwhelmed with running your business already, leaving you with little or no time to create content for your audience. But the fact remains, without solid content, you won’t be able to build an audience.
That’s why you should consider outsourcing your content creation. This will ensure that you consistently publish high-value content.
Publishing regularly and making sure your content is high-quality are both critical factors in ensuring that visitors to your blog click that “subscribe to blog” button.
The next step is to design an effective signup form. Getting your readers to want to subscribe to your blog is only part of the equation. Once they’ve decided to do so, you have to make sure they’ll follow through.
What makes for an effective signup form?
Here are two basic features of forms that drive subscriptions:
A well-designed form will help increase your conversion rate. If you’re not sure how to make one, try using software designed specifically for creating signup forms that convert.
How will your visitors benefit by following your blog?
The truth is, people don’t care about your brand or your blog (Ouch!)
As painful as that may be, it’s true.
Readers only care about how your content will benefit them.
That’s why, if you want to grow your blog audience fast, you’ve got to show your target audience what’s in it for them if they subscribe.
On SaaSpirin’s signup page, for example, we make it clear that we provide SaaS content. We also offer a brief description of what the reader will get if they sign up for our blog: “Get SaaS content marketing tips in your inbox.” This ensures that we attract the right audience.
One of the most important elements to get people to subscribe to your blog is your call-to-action (CTA). This is the specific messaging that will go on your “subscribe to blog” button.
It’s essential to design a personalized CTA. Studies show that personalized CTAs perform up to 202% better than their generic counterparts.
So what makes for a personalized CTA?
In short, it’s one that:
Building your audience as a SaaS brand shouldn’t be complicated. And it shouldn’t cost you an arm and a leg.
By simply providing valuable and relevant SaaS content for your target audience, they won’t hesitate to sign up for your blog.
At SaaSpirin, that’s our specialty. So, give us a shout so we can create content that will help you build loyal following.