Finding the time to blog can be a real struggle for a growing SaaS company. In this article, we'll walk through how to outsource blog writing to an agency. We'll cover ways to evaluate agencies and how to continue to make your content sound like you produced it in-house, even when you outsource it. And if you're not sure yet that outsourcing your blog is the right choice for you, check out the resources at the bottom of this article.
You’ve poured months, perhaps years, into getting to know your customers. It’s hard to imagine that an agency can swoop in and write your blog with a believable level of authority. But it can be done with the right partner. Here are 5 keys to outsourcing your blog to an agency successfully.
Setting goals for your blog is crucial to its success. Not only will this help you measure the blog’s success, but it will also help you communicate your needs to the agency you’re outsourcing to. The goals you set will depend on where you are in your blogging journey. Examples of some blogging goals you can set are:
Involve your agency in setting and measuring goals. This ensures that you’re on the same page and working towards realistic goals. Their expertise from working with other businesses will benefit you here.
Another crucial step in outsourcing your blog writing is to look for an agency that understands the ins and outs of the SaaS industry, such as SaaSpirin. Because our team is dedicated to creating content for SaaS companies, you’re assured a strong content strategy consisting of high-quality, fluff-free blog posts. Our team comes from a background in SaaS.
When it comes to content creation, you can get a blog post for as little as $5 or as much as $2000+. Of course, the $5 posts are questionable as far as quality is concerned. The $2000 post? Well, that’s unsustainable for younger SaaS companies.
Do your due diligence to strike the right balance between price and quality. For example, because we understand the budget constraints small SaaS businesses face, SaaSpirin structures prices to provide an affordable, sustainable option at every level.
One question many SaaS companies ask when it comes to outsourcing blog writing is, “How can we be sure of the quality of blog posts we’ll get?” The answer is simple. Look at the agency’s track record. Check the work they’ve done for other businesses. Dig into their portfolio and customer results so you know what you can expect from them.
This is one area SaaSpirin stands out from other content agencies. You get to take our blog writing services for a test drive. This means you can try out our full blog writing service, which includes:
If, at the end of the month, you feel we’re not a good fit, we refund your invoice.
A blog is a fundamental part of any SaaS company’s marketing strategy. So why outsource blogging? Because it's too important not to. A solid, consistent blog:
A high-quality blog can help your SaaS company reach new levels, and outsourcing your blog writing to the right agency can get you there.
While blogging is an essential part of a good content marketing strategy, it takes time and effort, pulling you away from the other things that demand your attention. You add to your workload when you have to manage writers yourself. Using an agency will lift that work for you, and provide numerous other benefits:
Unfortunately, too many young companies that attempt to blog in-house end up falling flat. They end up over-relying on paid advertising and miss out on growing their blog as an asset.
SaaS companies that outsource blog writing may start to see engagement with their blog after only a few posts. They can even use their blog to support customer success in the early years.
Start outsourcing your blog writing and see the difference it makes. Get in touch with us today.