Blogging is an essential weapon in the arsenal of every successful SaaS brand. It increases businesses' online reach since it drives referral traffic through social media, search engines, and other channels. It also serves as a medium for companies to connect with potential customers and provide them with information about their products and helpful tips to grow their businesses.
But it's one thing to understand the role of blogging in your business's growth, and it's another to find an agency to help handle your blogging tasks. If you're struggling to decide on the blog writing agency to outsource your writing to, this guide will provide you with everything you need to know to make the right choice.
When choosing a blog writing agency, ensure you go with one that will help you achieve your long-term business goals.
For example, let's assume that you own an invoicing software product and would like to build your SaaS brand's authority in the finance industry within six months (through effective content marketing). Your best bet, in this case, would be a blog writing agency that truly understands your SaaS business and knows the best forms of content to produce to ensure you hit your target.
There are dozens of blog writing agencies to choose from, but one key thing to consider before deciding on one is your budget. The big question you should ask yourself is, "How much am I willing to invest in the production of quality content for my SaaS blog?"
If you opt for a high-end SaaS blogging agency, you’ll be paying upward of $2,000 for a blog post. On the other end of the spectrum, content mills offer much lower prices—but at what cost to quality? No matter what your budget, make sure you partner with a trusted agency that offers flexible pricing plans, allowing you to get quality content without breaking the bank.
The results you expect will also influence your choice of a blog writing agency. If, for example, you’re more concerned about quantity than quality, you might as well go and hire writers offering cheap services on popular freelance marketplaces. But if your goal is to have a blog filled with audience-tailored, fact-based blog posts, then your best bet is a blog writing agency with a team of experienced writers.
How you want to work with the agency will influence your decision also. While some agencies would deliver quality work with little or zero supervision, others might require you to be available for regular chats. So make sure you’re clear on your ideal scenario before you start.
How can you tell if you've found the perfect SaaS blog writing agency? Here are four “green flags” to keep an eye out for:
Some agencies make ridiculous promises. When deciding whether to choose a particular blog writing agency, check through their website to see if the results they promise are realistic.
If an agency promises to write blog posts for your new SaaS blog that will rank for multiple keywords in search engines in under a month, that’s a red flag. Blog posts don't steal the top spot in search engines that quickly—especially when they’re on a new blog!
On the other hand, if a blog writing agency promises you realistic, long-term results and provides information on how they'd help achieve them, then they’re worth taking for a test drive.
As a rule, ensure you review samples of an agency's published work before getting in touch with them. Pay close attention to sample pieces similar to those you want to see on your blog.
An agency that claims to offer quality writing services but offers no samples might not be a perfect fit for your SaaS brand. A trustworthy blog writing agency should be transparent enough to flaunt some of their previous work on their website (or on request).
One good sign to watch for is social proof. Mentions on top publications, reviews, and testimonials are some things to observe closely. While some agencies might display logos of brands they've worked with, others might feature video/text testimonials from their happy clients.
Social media, review sites, and industry-specific forums are other places to discover what people say about an agency.
A company's website is the first place potential clients turn to before deciding whether to work with them or not. If a blog writing agency has a poorly designed, slow-loading website, it might indicate that they aren't the best fit. In short, every serious blog writing agency should have a clean, well-designed website.
When a blog writing agency has a professional-looking website that loads fast and is easy to navigate, it shows they value their business and will also value yours.
The best blog writing agencies are those that understand the SaaS industry, your business, and your customers. They know what content will appeal most to your audience and understand how to craft it to compel people to take action that will help you build your list, trials, and subscribers.