How to Use Video Testimonials to Increase Your Revenue?

Key Highlights

• Video testimonials are the most important thing for building trust and brand awareness in digital marketing.

• Authentic customer reviews and positive feedback create social proof that influences prospective customers.

• Placing testimonial video examples on product pages, homepage, and landing pages is a great way to increase conversions.

• Repurposing video testimonial software outputs into social media posts, YouTube channel shorts, and email campaigns maximizes reach.

• Best practices include keeping videos concise, gaining permission to use video testimonials, and focusing on the customer’s journey.

• Examples of video testimonials show how one story can fuel multiple assets for sales and marketing.

• Asking at the right moment, after positive feedback, yields more genuine, high-impact testimonials.

Your prospects don’t care about polished taglines or flashy ads. They care about results and whether they can trust you to deliver. The problem? Without proof, most walk away.

That’s why video testimonials are so important for your marketing strategies. They show real people sharing real experiences, making your brand believable in ways no sales copy ever can.

In this guide, you’ll learn when to use video testimonials to build trust fast, boost conversions, and give your marketing the authenticity it’s been missing.

What are Video Testimonials?

Think of video testimonials as user-generated case studies with a human face. Instead of polished ads or scripted brand messages, they’re short, authentic clips where your satisfied customers share a testimonial example of how your product or service solved a real problem for them.

In the SaaS space, especially, this matters.

Buyers don’t just want to hear what your software can do; they want proof that it does what you claim, in real workflows, with real people.

A video testimonial delivers that validation instantly. Prospects get to see the problem, the solution, and the results straight from someone who’s been in their shoes.

The secret ingredient? Authenticity.

A customer explaining in their own words how your platform saved them hours of manual work or streamlined a clunky process resonates far more than any feature list. When the story is relatable and outcome-driven, it builds credibility and makes your audience think, “That could be me.”

Why Use Video Testimonials As a Necessary Marketing Tool?

A video testimonial is social proof in its most authentic form. It’s not your brand bragging; it’s your customers showing, in their own words, the specific benefits of your product and why it works.

And in an era where nearly everyone relies on online reviews to claim they are “#1,” those raw, real clips cut through the noise.

1. More Relatable and Human

Text reviews are easy to skim past.

But when someone looks into the front of a camera and says, “This software saved me 10 hours a week,” it sticks because of the power of video. Viewers connect with tone of voice, facial expressions, and emotion, things you just can’t fake in text.

2. Engagement That Actually Converts

Social feeds are flooded with content, but video testimonials and engaging video content stop the scroll. They get watched, shared, and remembered.

In fact, according to the Forbes report, 64% of consumers say they’re more likely to buy after watching a brand’s video. And when businesses swapped written reviews for video testimonials, some saw up to an 80% jump in conversions, according to a data collection company.

That’s not just engagement, it’s revenue.

3. Storytelling That Sells

Great video testimonials don’t just say, “I like this product.” They tell a story:

• Beginning – The pain point or problem

• Middle – How your product solved it

• End – The real-life results

Using text in testimonial video: That narrative arc makes your solution relatable, sticky, and persuasive. Prospects see themselves in the story and start imagining the same outcome for their business.

4. Reputation You Can’t Fake

Credibility is currency. Video testimonials act as living proof that you deliver what you promise. Showcasing authentic customer wins builds a moat of trust that one-off negative reviews can’t break.

The golden rule: don’t fake it.

Audiences can smell staged or paid testimonials a mile away, and the damage lasts longer than silence. Stick with genuine stories from your happy real customers, and you’ll build a library of proof that strengthens your brand over time.

But these benefits don't come easy. The secret ingredient in taking it from just another review video to your best social proof is how well you write it. Read our blog here: How to Write a Case Study That Cut Churn and Boost Trust?

What Platforms Are Best For Sharing Video Testimonials Online?

Video testimonials can fit into almost every corner of your marketing funnel, but the trick is using them with purpose. Instead of treating them as the best quality video testimonials or “nice extras,” place them where they actively remove friction and answer objections.

Here are the smartest ways for how to use video testimonials:

1. YouTube Ads

Instead of generic product ads, run short testimonials as pre-rolls. Keep them under 30 seconds, and lead with the pain point your audience feels most.

Why it works: YouTube targeting lets you match the testimonial to the viewer’s context. A startup founder testimonial can be shown only to other founders, while an enterprise CIO story can target IT decision-makers. That relevance makes the ad feel like advice, not advertising.

2. Facebook Ads

Leverage testimonials in lookalike audience campaigns. A video from a small business owner is gold when shown to a custom audience of other small business owners.

Why it works: Peer-to-peer relatability builds instant credibility. Plus, Facebook’s autoplay-without-sound feature makes captions essential, your customer’s best one-liner should be visible even on mute.

3. Instagram Ads

Use testimonials in Reels and Stories where your target audience already consumes authentic, bite-sized content. Cut down to 15–20 seconds, use bold text overlays, and keep energy high.

Why it works: Instagram’s algorithm prioritizes engaging content. Testimonial Reels that feel like UGC (rather than glossy ads) are more likely to get reach beyond your paid promotion.

4. WhatsApp Sharing

For high-ticket or B2B deals, sending a testimonial via WhatsApp after a sales call feels intimate and direct, like a friend’s recommendation, not a pitch.

Why it works: Prospects are more likely to watch a 30-second customer video in a chat than click a long case study PDF. It’s social proof delivered at the most personal touchpoint.

5. Product Pages

Drop testimonial videos right beside your product descriptions. Align them with specific features: a testimonial about “easy setup” belongs next to your onboarding details.

Why it works: Shoppers scanning for proof get immediate validation. Studies show product pages with video can lift conversions by up to 80%, because doubts are resolved in real time.

6. Homepage

Your homepage sets the tone for your entire brand. Place a testimonial montage near the hero section, focusing on big-picture outcomes like saved time, higher ROI, or stress-free adoption.

Why it works: First-time visitors rarely scroll deep. A short video showcasing multiple happy faces immediately signals credibility and lowers bounce rates.

7. Blog Posts

Turn testimonials into proof points inside educational content. Writing about “how to reduce churn”? Embed a clip of a customer explaining exactly that.

Why it works: It strengthens your thought leadership with first-hand evidence and boosts SEO. Google increasingly favors pages with embedded video for blog traffic.

8. Email Campaigns

In nurture sequences, replace another wall of text with a clickable testimonial thumbnail. Use it in “hesitation stage” emails, like when someone is comparing you against competitors.

Why it works: Emails with video thumbnails get 2–3x higher click-through rates, according to an article by Forrester. A testimonial that mirrors the reader’s objections can be the nudge that tips the deal in your favor.

9. Case Studies

Elevate static PDFs by embedding testimonial clips directly into the case study. A 60-second customer video makes the data points more believable.

Why it works: Prospects skim PDFs, but they’ll watch a short clip. It humanizes the numbers (“200% sales growth”) and gives context, turning stats into stories.

10. Sales Presentations & Events

Drop in a testimonial mid-pitch to break up your deck. Choose clips where customers explain measurable results in their own words.

Why it works: In crowded events or demos, audiences tune out slides but perk up for stories. A customer video is harder to dismiss than your sales rep’s claims.

11. Internal Training & Culture

Share testimonial videos with your own team during all-hands or onboarding. It reinforces the “why” behind the work and makes the customer impact tangible.

Why it works: In B2B tech, especially, employees don’t always see direct outcomes. Testimonials close that loop, boosting morale and reminding everyone of the real-world value.

12. Retargeting Campaigns

Use testimonials in remarketing ads for people who visited your pricing page but didn’t convert. Choose clips where customers explain why they hesitated, and what changed their mind.

Why it works: Retargeting works best when objections are neutralized. If a prospect thought your tool was “too complex,” seeing a peer explain how easy it actually was can push them back into the funnel.

That answers your How do I use video testimonials in social media marketing? But why does this matter at all? Read our blog to find out: How Does Testimonial Advertising Turn Customers Into Revenue?

What Are Some Examples of Great Customer Testimonial Videos?

It’s one thing to talk about the power of testimonials; it’s another to see them in action. Here are three standout examples and what makes them effective.

1. Maisons Clothes × Bertinchamps: Bringing the Brand to Life, Beyond Beer

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Get SaaSpirin to make a testimonial like this for you

Maisons Clothes is known for high-end textile customization and promotional items, but like many B2B companies, they struggled to showcase their premium approach in a way that resonated with prospects and highlighted their personal experiences. Their collaboration with Bertinchamps, a Belgian family brewery, was the perfect opportunity to change that.

The Challenge:

Transform a behind-the-scenes partnership into a powerful marketing and sales asset, without adding extra workload to Maisons Clothes’ team.

The Solution:

A full-service testimonial project managed end-to-end, from interviews to post-production, that captured the authentic relationship and tangible results of the collaboration.

Deliverables Included:

• Video testimonial – A human-centered portrait highlighting how Maisons Clothes’ creativity and adaptability amplified Bertinchamps’ visibility.

• Social media shorts – Three dynamic clips optimized for LinkedIn and other platforms to drive awareness.

• Quote cards – Visual snippets designed for presentations and sales collateral, reinforcing key messages.

The Impact:

• Elevated Maisons’ credibility with premium, client-facing content.

• Provided sales teams with ready-to-use assets for prospecting.

• Authentically demonstrated their ability to anticipate client needs and deliver innovative solutions.

Want results like these? Let SaaSpirin build your testimonial assets next.

2. Absentify × Productle: From Spreadsheets to Seamless Leave Management

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Productle, a digital agency, was still managing employee leave requests in spreadsheets, a fragile, error-prone system draining time and creating chaos. Absentify saw the chance to showcase how their Microsoft 365 integrated solution transformed this workflow, using video testimonial questions to generate content that was credible, shareable, and sales-ready without putting pressure on their own team.

The Challenge:

Turn a practical but unglamorous workflow fix into a compelling growth driver through storytelling that prospects would instantly relate to.

The Solution:

A turnkey testimonial package, managed end-to-end, that distilled Productle’s journey into clear, professional marketing assets.

Deliverables Included:

• Customer interview & scripting – Extracted authentic pain points and success highlights directly from Productle’s team.

• Video testimonial – Professionally edited, branded, and subtitled remote shoot that captured the “before spreadsheets / after Absentify” story.

• Social media shorts – Three quick, scroll-stopping clips tailored for LinkedIn and other platforms.

• Written case study (SEO-optimized) – A polished article ready for blog publication, sales decks, and lead nurture campaigns.

The Impact:

• Simplified Productle’s messy leave management story into a relatable transformation prospects could instantly see themselves in.

• Armed Absentify’s team with a multi-asset toolkit for credibility, lead generation, and prospecting.

• Freed internal teams from the heavy lifting, SaaSpirin handled everything from prep to publishing.

3. Amoobi × Leroy Merlin: One Customer Win, Many Marketing Assets

Source

Amoobi, a retail analytics company, helped Leroy Merlin optimize store layouts using behavioral data, a powerful video testimonial that serves as an example of a major success story. But like many fast-growing tech firms, they had no time or internal team to package that win into shareable content. The result? A powerful proof point that risked being underutilized.

The Challenge:

Turn a single client success into professional, reusable sales and marketing assets, without distracting Amoobi’s team or asking too much of their client.

The Solution:

A full-service testimonial and content package that captured Leroy Merlin’s voice, built multiple asset types, and delivered them ready-to-use across every channel.

Deliverables Included:

• 3-minute video testimonial – Featuring Leroy Merlin’s Innovation Manager, highlighting tangible results and real-world credibility, which can be an effective way to be shared on social channels.

• Written case study (branded PDF) – Structured storytelling (challenge → solution → results) in a polished format for website downloads and sales decks.

• Quote cards & sales slide – Visual snippets and a ready-to-drop-in slide for pitches, demos, and presentations.

• Social media shorts – Quick clips optimized for LinkedIn to amplify reach and visibility.

The Impact:

• Equipped Amoobi with a multi-asset toolkit for sales, marketing, and credibility-building.

• Enabled their team to showcase proof to large retailers in demos and proposals.

• Freed internal bandwidth, SaaSpirin managed interviews, filming, editing, writing, and design end-to-end.

How to Get Your Testimonials Done with SaaSpirin?

Most teams know testimonials drive trust, but actually getting them done feels impossible. Finding the right clients, reaching out, setting up interviews, recording, editing, writing, designing, all part of video production, it’s a lot. And with limited bandwidth, testimonial projects often sit on the back burner.

That’s exactly the gap we fill.

At SaaSpirin, we take the time and complexity out of testimonial marketing so you can finally turn customer wins into growth assets.

Here’s how we make it work:

1. We help identify the right stories. Instead of guessing which clients to approach, we surface success stories that are authentic and strategically useful for your pipeline.

2. We handle outreach and interviews. No awkward requests or endless scheduling. We manage the process smoothly, asking the right questions to bring out your customer’s real story, not a scripted pitch.

3. We turn one story into many assets. From a single conversation, we create a video testimonial, a written case study, branded PDF, social-ready shorts, quote cards, and even slides for your sales team.

4. We deliver everything ready-to-use. You won’t get rough cuts or drafts you need to polish. We hand over fully branded, edited, and approved content you can drop straight into campaigns, decks, and landing pages.

The result? You go from “we should really get some testimonials” to having a stream of high-quality assets powered by your happiest clients without draining your team’s time or focus.

For us, it’s not just about creating videos. It’s about helping you unlock the credibility you already have and putting it to work where it matters most: winning new customers.

Book A 1:1 Consultation Today @ $0.

Conclusion

At the end of the day, video testimonials aren’t just another piece of content; they’re your customers telling the world why they chose you and why it mattered. When potential customers see those stories, hesitation fades and trust takes its place.

The best part? You already have those stories waiting to be told. The only question is, how will you share them next?

Frequently Asked Questions

Where should I showcase video testimonials on my website for the best impact?

Place them on product pages, homepage, and landing pages. This type of content addresses doubts, builds trust, and is a great way to increase conversions with prospective customers.

What key elements should a great video testimonial include?

The most important thing is authenticity: real customer reviews, their problem, the solution, and positive feedback. Strong testimonial video examples highlight clear outcomes, emotional connection, and measurable results.

How do video testimonials compare to written testimonials in terms of effectiveness?

Video testimonials are a more engaging type of content. Customers retain 95% of video marketing messages versus 10% from text, making them far more impactful than written customer reviews.

Are there any tools or platforms that can help me collect and edit video testimonials easily?

Yes, testimonial software and video testimonial software like Vocal Video, VideoAsk, and Widewail are a great way to collect, edit, and share authentic customer stories across digital marketing campaigns.

What are some common mistakes to avoid when using video testimonials?

Avoid faking customer reviews, skipping permission to use video testimonials, or over-polishing. Best practices include keeping them authentic, concise, and aligned with your brand awareness strategy.

How can I encourage customers who are hesitant to record a video testimonial?

Use testimonial software to simplify recording, reassure them about editing, and remind them their story helps prospective customers. Asking after positive feedback makes participation feel natural and rewarding.

How do video testimonials influence purchase decisions?

They act as powerful social proof. When potential customers see testimonial video examples, it reduces hesitation, builds credibility, and boosts brand awareness, directly influencing conversions and driving purchase confidence.

How do you turn them into customers without being too pushy?

Feature examples of video testimonials in social media posts, your YouTube channel, or email campaigns. Let satisfied customer reviews speak naturally instead of aggressive selling; it’s a great way to win prospective customers.

How long should a video testimonial be?

Best practices suggest keeping them under 2 minutes. For social media platforms, shorter clips (15–30 seconds) work well, while longer testimonial video examples can live on your website or YouTube channel.

How can businesses leverage video testimonials beyond their website?

Repurpose them into social media posts, ads, shorts for a YouTube channel, or email campaigns. This type of content boosts brand awareness, strengthens video marketing, and engages prospective customers across digital marketing channels.