How Can You Craft the Perfect Email Testimonial?

Key Highlights

• Customer testimonials are powerful social proof that attracts potential customers.

• You can request feedback through various channels, including email marketing, social media, and in-person.

• Personalizing your request and making it easy for happy customers to respond is crucial.

• Following best practices, like timing your request and offering incentives, increases your success rate.

• Using testimonial request templates can streamline your process and ensure you send effective messages.

Struggling to get customers to share their positive experiences? You’re not alone. Many businesses know that testimonials drive trust, but getting customers to actually write one can feel awkward or not genuine.

That’s where an email testimonial comes in. It’s one of the simplest and most effective ways to collect authentic feedback that builds credibility and influences new buyers. When written well, it turns happy customers into your brand’s strongest advocates.

In this beginner-friendly guide, you’ll learn exactly how to ask for testimonials via email, use proven templates, and write compelling messages that make customers excited to share their stories.

What Are the Best Ways to Ask for Testimonials?

Gathering testimonials doesn’t have to feel awkward or time-consuming. The key is to make it simple, sincere, and convenient for your customers. Whether it’s through an email testimonial, a text message, or a friendly face-to-face conversation, the right method depends on your audience and how they prefer to connect with your brand.

Below are some effective, low-pressure ways to request testimonials that actually get responses.

1. Send a Personalized Email Testimonial Request

Email remains one of the most effective ways to collect customer feedback. You can send a direct link to your testimonial form, making it quick and effortless for customers to respond. Keep your email friendly, brief, and personalized, and mention their recent purchase or experience to show genuine interest.

A short follow-up email can make all the difference if you don’t hear back. Warm, thoughtful communication builds trust and encourages detailed responses that future buyers will appreciate.

2. Use Text Messages for Quick, Friendly Requests

When inboxes are overflowing, a text message can stand out. A short, polite text with a link to your testimonial form works well if your customer base is mobile-friendly. Just remember, texts feel personal, so always get permission first.

Keep your tone conversational, address the customer by name, and make it easy for them to reply or record a quick video testimonial right from their phone.

3. Add a Feedback Link to Your Website

Your website is a powerful tool for collecting testimonials passively. Add a clear call-to-action button, like “Share Your Experience”, on your homepage, checkout page, or blog sidebar. This subtle reminder lets satisfied customers share feedback anytime without being prompted.

Once collected, feature those testimonials in your email newsletters or product pages. It’s an effortless way to blend email testimonial marketing with your regular content strategy.

4. Ask in Person for a More Personal Touch

If you have close customer relationships, don’t underestimate the power of a sincere, in-person request. A friendly conversation about their experience often feels more natural than a digital message.

Hand them a card or flyer with a QR code or link to your testimonial page so it’s easy to submit later. This small gesture shows that you truly value their opinion and strengthens long-term loyalty.

5. Include Testimonial Requests on Receipts

Every transaction is a chance to ask for feedback. Add a short message like “Loved your experience? Tell us about it!” on your digital or printed receipts. Include a short link or QR code to your testimonial form for quick access.

This low-cost approach reaches only verified buyers, making your testimonials more authentic and trustworthy.

6. Leverage Social Media Engagement

Social media is full of opportunities to collect testimonials. When customers comment positively on your posts, thank them and ask if they’d share a few words for your website or email campaign.

You can also post open invitations encouraging followers to share their stories. Adding a personal touch, like mentioning a past interaction, can turn casual comments into meaningful testimonials.

7. Collect Testimonials During Events

If you host events, whether online or in person, it’s the perfect time to ask for testimonials while your audience is still engaged. Set up a small testimonial booth or share your feedback link in a webinar chat.

Hearing directly from your team motivates customers to share their experiences, creating authentic content you can later use in marketing campaigns.

8. Record Online Interviews for Powerful Stories

For in-depth, story-driven testimonials, schedule short online interviews with happy customers. Use these conversations to uncover challenges, results, and memorable experiences.

With permission, you can turn these recordings into video testimonials or written case studies. This approach produces high-impact, authentic stories that show real results, perfect for building credibility across your website and email marketing.

And if your team doesn’t have time to plan, record, or edit these stories, SaaSpirin can help. We handle everything from interviewing your customers to creating polished testimonial videos and case studies that turn trust into traction.

Book A Consultation Today!

How Can You Ask for Testimonials Without Sounding Pushy?

Asking for feedback shouldn’t feel awkward. The secret to a great email testimonial request is sincerity, showing customers that their voice truly matters. When you make the process personal, simple, and genuine, people are much more likely to respond with thoughtful reviews.

Here are ten simple, proven ways to ask customers for testimonials that shine.

1. Ask While the Experience Is Still Fresh

Timing is everything. The best moment to send a testimonial request email is right after a positive interaction, like a successful purchase, a resolved issue, or unsolicited praise. When memories are fresh, customers can share more authentic, specific feedback that resonates.

2. Turn Problem-Solving into Opportunity

A once-unhappy customer who’s now delighted can become your biggest advocate. If you’ve gone above and beyond to fix an issue, follow up with a friendly note. Thank them for their patience, then ask if they’d share their story; it’s a powerful form of social proof.

3. Personalize Every Request

A generic message gets ignored. Use the customer’s name, mention what they bought, and reference a past conversation. Personal touches in your testimonial request email template show that you value their unique experience, not just their business.

4. Make It Effortless to Respond

If leaving feedback feels like a chore, most people won’t do it. Include a direct link to a short form, offer guiding questions, or allow a quick video upload. A smooth process turns “maybe later” into “done in a minute.”

5. Use Multiple Channels to Connect

Not everyone checks their email daily. Combine your testimonial email examples with other touchpoints, texts, social posts, and in-person chats to reach customers where they’re most active. The more flexible you are, the more testimonials you’ll receive.

6. Follow Up with Kind Reminders

People forget, it’s normal. Send a polite follow-up about a week after your first email. Keep it short, warm, and appreciative. A gentle nudge can double your response rate without ever feeling intrusive.

7. Automate the Process for Consistency

Manually managing testimonial requests takes time. Set up an automated workflow that sends a request for a testimonial email template after key events like purchases or service completions. Automation keeps your outreach timely, consistent, and scalable.

8. Ask Smart Questions

Most customers want to help but need a starting point. Instead of a vague “Can you leave a review?”, ask questions like:

• “What was your biggest challenge before using our product?”

• “What result made you happiest?”

These prompts make testimonials more detailed and impactful.

9. Offer Small Incentives, When Appropriate

A little motivation goes a long way. Discounts, freebies, or contest entries can boost participation, as long as you’re transparent about it. Incentives not only encourage responses but also strengthen loyalty among repeat buyers.

10. Keep It Honest and Heartfelt

Not every request needs an incentive. Sometimes, honesty works best. Tell customers how much their feedback helps your business grow. When your tone feels human and genuine, people are happy to support you, no script required.

What Are the Best Testimonial Request Email Templates to Use?

Not sure what to say when asking customers for feedback? You’re not alone. Writing the perfect testimonial request email can feel tricky, but with the right templates, it’s simple to sound professional, genuine, and persuasive without being pushy.

These testimonial email examples give you a head start. You can adapt each one to your brand’s tone, audience, and goals, then link directly to your testimonial submission page for quick responses.

1. The Professional Email Template

Ideal for corporate or B2B industries, this approach works best when communicating with clients in fields like finance, consulting, or law. A formal, respectful tone reflects credibility and professionalism.

Dear [Customer Name],

I hope this message finds you well. We truly enjoyed working with you on [specific project] and are delighted with the results.

Would you consider sharing a short testimonial about your experience? Your feedback helps others understand the value we provide. It should only take a few minutes. You can share it here: [Link to Submission Form].

Thank you for your time and for being a valued client.

Best regards,
[Your Name]
[Your Title]
[Company Name]

2. The Casual Conversation Email

This is one of the easiest ways to ask for an email testimonial, especially if your team regularly chats with customers. It feels natural, friendly, and less scripted.

“Hi [Customer Name],

It’s been great working with you on [project or product]. I’m so glad to hear you enjoyed your experience! Would you mind sharing a few quick words about it here? [Link to Form]

We really appreciate your support!”

This relaxed, personal tone encourages customers to respond quickly without feeling pressured.

3. The Post-Sale Email Template

This testimonial email template fits perfectly into your automated post-purchase flow. Timing is key; send it within a few days of delivery while your brand is still fresh in their mind.

“Hey [Customer Name],

Thanks for choosing [Company Name]! We’d love to hear your thoughts about your experience. Your feedback helps us improve and helps others make confident decisions.

Share your testimonial here: [Link]. It only takes a minute!”

This small follow-up shows appreciation, reinforces trust, and often turns happy buyers into loyal repeat customers.

4. The Incentive Email

When engagement slows down, an incentive can give your testimonial campaign a boost. Offer something small but appealing, like a discount, gift card, or entry into a giveaway, to thank customers for their time.

“Hi [Customer Name],

We’d love your feedback! If you take a minute to share your experience, we’ll thank you with [incentive]. Your story means a lot to us, and it helps others discover what makes [Company Name] special.

Submit here: [Link to Form]. Thanks for being awesome!”

Keep it short, transparent, and always disclose incentives when using testimonials publicly.

5. The Marketing Email Drip Template

If you’re already running automated campaigns, add your testimonial request email as part of your nurture sequence. Place it near the end, once customers have had time to see your value.

“Hi [Customer Name],

We hope you’re loving your [product/service]! If you have a moment, could you share how it’s been working for you? We’re always improving, and your insight helps more than you think.

Here’s where you can share your feedback: [Link]. Thanks so much for your time!”

This version fits neatly into existing email testimonial flows and keeps communication seamless and brand-consistent.

6. The Friendly Check-In

Perfect for long-time or returning customers, this approach emphasizes care and appreciation rather than formality.

“Hi [Customer Name],

Just wanted to check in and see how things are going with [product/service]. We really value your opinion and would love a few words about your experience if you have a moment.

You can share it here: [Link]. Thanks again for being such a loyal part of our journey!”

This type of testimonial request email feels warm, human, and customer-first, ideal for nurturing loyalty.

7. The Net Promoter Score (NPS) Follow-Up

If you already measure satisfaction through NPS surveys, leverage that data. Reach out to your biggest fans, those who score you a 9 or 10, and invite them to share their story.

“Hi [Customer Name],

Thank you for your amazing feedback! Since you mentioned you’d recommend us, we’d love if you could share a short testimonial about your experience.

It only takes a minute, and it means the world to us: [Link].”

This simple follow-up converts your happiest customers into public advocates.

8. The After-Upsell Email

When someone upgrades or makes another purchase, they’re showing high satisfaction, making it a great time to ask for a testimonial.

“Hi [Customer Name],

We’re thrilled to see you upgraded your [plan/product]! We’d love to know what made you decide to continue with us.

If you could share a few words about your experience, it would really help others discover our service. You can share here: [Link]. Thanks for being such a valued customer!”

This approach uses perfect timing to turn excitement into a testimonial.

9. The Nice Response Template

When a customer leaves a positive comment, shares a post, or refers a friend, don’t let the moment pass; thank them and invite them to expand on it.

“Hey [Customer Name],

Thanks so much for your kind words about [product/service]! Would you be open to turning that into a short testimonial we could feature?

Here’s a quick link: [Link]. It would mean a lot!”

These quick, authentic interactions make for some of the best customer testimonial email examples. They’re spontaneous, natural, and highly believable.

Finding It Hard to Get Customers to Actually Write Testimonials?

You’re not alone. Most businesses deliver amazing results but struggle when it comes to turning that success into words that sell. Even when customers are happy, they’re busy, and asking for an email testimonial that sounds genuine can feel awkward or get lost in their inbox.

That’s exactly where SaaSpirin steps in. We help brands like yours capture authentic customer stories and transform them into powerful testimonials that sound real, not rehearsed. Our team handles everything, from reaching out to clients to writing natural, story-driven testimonials that boost credibility and fit seamlessly into your marketing.

With SaaSpirin, you don’t just collect reviews, you build lasting trust through the voices of your happiest customers.

Let us help you create testimonials that shine. Talk to SaaSpirin today.

Conclusion

A great testimonial does more than praise your product; it tells a story that builds trust and drives new business. By asking at the right time, keeping your tone sincere, and using the right testimonial request email templates, you can turn happy customers into your most persuasive advocates.

Remember, every positive experience is a marketing opportunity waiting to be shared. The more authentic your email testimonials feel, the more they’ll resonate with potential buyers and strengthen your brand reputation.

Frequently Asked Questions

Can you give me examples of effective testimonial request emails?

Great customer testimonial email examples include a friendly tone, clear CTA, and gratitude. Mention the positive customer experience and include a simple request for testimonial email template to make it quick and easy to respond.

What is the best way to ask a client for a testimonial by email?

The best way for how to ask for a testimonial via email is to personalize your message, reference their customer service experience, and explain how their story helps others. Always thank them for their time and support.

How do I write a testimonial request email that gets results?

Use a personalized request for testimonial email template that feels genuine. Keep it short, mention their customer experience, and guide them with a direct link. Clear communication improves responses and strengthens customer retention.

Can you share some email templates for requesting customer testimonials?

Effective customer testimonial email examples include professional, casual, and post-sale formats. Each focuses on appreciation, clear instructions, and connecting testimonials to marketing materials for credibility and trust.

What subject lines work best for testimonial request emails?

The best subject line for testimonial email is short, polite, and personal. Examples include “Your feedback means a lot” or “Can you share your story?” These improve open rates and highlight genuine client testimonials.

How can I use testimonials in my email marketing effectively?

Integrate client testimonials into newsletters or marketing materials as social proof. Highlight short quotes or success stories to build credibility, nurture relationships, and drive engagement across your email campaigns.

Do you have any tips for personalizing testimonial request emails?

Yes! Mention the customer’s name, their specific customer service interaction, or product used. Personal touches in your request for testimonial email template show sincerity and strengthen customer retention by making them feel valued.

How can I ask for a video testimonial in an email?

When learning how to ask for a testimonial via email, include a simple video upload link. Explain that short, authentic clips showing their customer experience help others and make great marketing materials.

What are some mistakes to avoid in testimonial request emails?

Avoid being vague, overly formal, or pushy. Don’t skip personalization or clarity. Always focus on the customer experience and use a clear, well-structured request for testimonial email template.

How often should I follow up if a client doesn’t respond to my testimonial request email?

Follow up once after a week, then again after two weeks. Keep your tone friendly and appreciative, referencing their customer experience or success stories to encourage them to share feedback.