Content Strategy With a Calendar of Impactful Topics

Build a foundation that supports your content goals.

To make headway with your SaaS blog, you need a clear strategy and meaningful topics to write about. Our content roadmap and topic research provide that foundation.

We continually hear that clients are delighted with the topics we find for them. You won’t see fluff or filler content here — only topics that can help you move the needle.

You killed it with the topics, great job! All are approved.

Kevin Conti - Software Ideas

Two ways to get help with content strategy

1. Included in our done-for-you blogging service

When you outsource your blog to us, we include a content roadmap and ongoing topic generation. Our writers produce the content for you once you approve the topics we propose.

2. Just need topics for your own writers?

Continually generating high-impact topics to write about is a challenge for even the best content teams. The strategists at SaaSpirin will inject fresh ideas to support your content goals.

This is fantastic! I can't believe we don't already have this on our blog, but it looks like we don't.

Kate Erwin - Mailshake

Talk to us about your content strategy today!

How we do content strategy at SaaSpirin

We use a proprietary mix of tools and know-how you won’t find anywhere else to distill the most important elements for your content.

Goals and performance

We begin our work together with a look at your goals and performance indicators. Our strategist reviews your onboarding questionnaire, competitors, and existing content to understand the industry’s content landscape and your customers.

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We use leading tools to gain a sense of the drivers behind your SEO performance.

The roadmap

Then, we pull together a content roadmap, which outlines the strategic direction we think will serve you best. This takes into account your goals for search performance as well as branding and sales support.

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To show you what the strategy looks like in action, we build out topic pitches for several blog posts.

Topic pitches

Our strategists prepare topic pitches for every blog post we propose. These mini outlines give you an idea of what to expect from the finished blog post. They guide writers and editors, to keep everyone pulling together in the same direction.

Each pitch defines important directives like topic, scope, and angle of the blog post. We include the content objective, target audience, and keyword data, as well as notes for the writer. Importantly, this format gives the opportunity for input on a granular level by our strategists, which is foundational to our clients’ success.

When you review the topics we pitch, you can add comments or points for the writer to consider, too.

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Once we confirm that we’re aligned on content strategy, we continue to propose blog posts at regular intervals to keep your content calendar full of impactful topics.

Of course you can add your own topic ideas to the content calendar, too.

Feedback and evidence

As we continue working together, we look for evidence that our strategy is working and adjust when necessary. Many of our articles capture search traffic and play an important role in the sales process for our customers.

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Our whole team welcomes your input and feedback as we work together.

Ready to get started? You can choose a plan and sign up online. Got more questions? Schedule a time to talk things through with us.