Content marketing success starts with a blog that’s worth reading.
Blogging is the fundamental channel that SaaS companies use to build their reputation and authority. Our blogging services help you create a blog worth reading and grow organic traffic — on autopilot.
Our comprehensive blogging services cover everything from strategy to planning, research, writing, managing writers, and more. We can work seamlessly with your in-house marketing team. All for one monthly fee. See pricing >
We begin our work together with a look at your goals and performance indicators. Then, we pull together a content roadmap, which outlines the strategic direction we think will serve you best. See what content strategy looks like at SaaSpirin >
Our strategist researches topics and keywords to create detailed pitches for every blog post. See details like scope, audience, objective, sources, and so on, to get a feel for the direction of the finished piece.
We build out a flexible content calendar that lets you see the status and due date for every piece of content we create for you. You can approve or reject pitches right in the calendar, and add your own, too.
Our strategist researches and assigns a target keyword to every blog post. Our writers then use the keyword as they prepare the content, to support your on-page SEO efforts.
Our writer researches the topic and gets to work producing your blog post. Our standard blog posts are 800 words long and are designed to cover one narrow topic deeply.
Our editor reviews content before it goes out the door, to make sure it hits our high bar of quality and fits your blog seamlessly.
Our coordinator pulls together the entire blogging operation for you, expertly managing writers, assignments, timelines, tasks, and client communications.