Our approach

We help SaaS companies create and execute content strategies with our content marketing services.

To win with content marketing, you must find the most effective path and then execute efficiently. The leading SaaS companies of tomorrow tap into expertise and keep their teams lean by outsourcing content marketing to SaaSpirin.

We start with your blog and then build on it with complementary content services.

What you need to know about outsourcing your blog to SaaSpirin

Our blogging is always based on a strategy. We believe your blog needs to follow an intentional path, and we align ourselves with you on this before we start writing.

We also believe you should always know the status of your work. We use an interactive content calendar that shows dates and status for every piece of content. Our coordinators are friendly, responsive, and knowledgeable.

There is a whole team behind your blog: a strategist, coordinator, writer, and editor. We engage the best talent from around the world. We operate across time zones and tap into resources that other agencies can’t. Our core team members are highly experienced, coming from some of the most prestigious content agencies in the SaaS world. Many on our team have advanced SEO backgrounds and others have client-side experience.

How we work together

We grow your blog while you focus on your customers. You’re busy, so we don’t ask for meetings. Instead, we work together via a streamlined system. This saves you time — and it also helps our entire team learn your business efficiently.

1. Choose your plan.

We keep everything transparent, so you can see exactly what you’ll get. See plans here.

2. Share your goals.

You’ll receive an onboarding questionnaire that walks you through the information we need about your customers and goals. A good 15-20 minutes upfront saves you hours of calls to prep your content marketing team.

3. Review our ideas.

Our content strategist then researches your industry and competitive landscape, proposing a calendar of topics for your review. Each topic specifies a target audience, keyword, and objective. (You can add your own ideas, too!)

4. We take care of the rest.

Once you approve the topics, a writer and editor team gets to work on your content. You’ll see when each article is due and have a chance to weigh in after we deliver it to you. (Ask us if you’d like us to add it to your CMS, too.)

View our process for a real blog post from strategy through writing, publishing, and results.