The SaaS Sales Funnel and Your Blog
By Nicolas Jacobeus on October 22, 2020
Growing a SaaS business requires you deliver the right information to the right people at the right time, so prospects can make the decision to subscribe to your product. The sales funnel provides a model that can help you do this with your content. The SaaS sales funnel will show you …
Content Marketing Success Takes Hard Work—Here's What You Have to Do (A Checklist)
By Nicolas Jacobeus on October 1, 2020
Blogging is essential for SaaS companies to engage with customers, boost traffic, and broaden brand visibility. However, finding success with blogging isn’t as easy as it looks. Content marketing success can take longer than you might think if the blogging landscape in your industry i …
How to Outsource Blog Writing to an Agency – A Guide for SaaS Companies
By Nicolas Jacobeus on September 17, 2020
Finding the time to blog can be a real struggle for a growing SaaS company. In this article, we'll walk through how to outsource blog writing to an agency. We'll cover ways to evaluate agencies and how to continue to make your content sound like you produced it in-house, even when you …
Why Outsource Blogging – And How 4 Famous B2B Brands Do It
By Nicolas Jacobeus on September 17, 2020
You might be surprised to learn that many well-known B2B brands outsource blogging. That’s because they do it so seamlessly that you don’t even notice. But why would some of the biggest B2B brands outsource their blog content in the first place, when they presumably have big budgets a …
Hiring a Content Agency vs Your Own Writer
By Nicolas Jacobeus on September 3, 2020
It’s no secret: Brands that have enjoyed phenomenal growth in recent years have done so on the tailwinds of content marketing. In fact, 91% of B2B brands use content as part of their marketing strategies. Yet, one of the biggest marketing challenges many brands have is creating great …
Writing for a SaaS Blog - What's Different?
By Nicolas Jacobeus on August 27, 2020
In the SaaS industry, you’d be hard-pressed to find a company that doesn’t have a blog. It’s a vital marketing tool. But in order to make the most out of your SaaS blog, it’s important to follow a slightly different model than other blogs. In this article, we’ll explain what's differe …
How Often Should You Update and Repost Blog Content?
By Nicolas Jacobeus on July 16, 2020
Your blog content should be timely and relevant. You’ve probably heard that before. But what do you do when the timeliness of your content fades? You will need to update and repost your blog content to keep it current. This can take up a lot of time and resources, so it’s important to …
From Roadmap to Results - See Our Blog Process in Action
By Nicolas Jacobeus on July 2, 2020
What happens behind the scenes when you outsource content marketing to an agency? We think it’s worth understanding the blog process when the success of your content marketing investment is at stake. Our blog process is one of our strengths. We believe having a strong, finely honed co …
Top SaaS Bloggers and Techniques We Can Borrow From Them
By Nicolas Jacobeus on June 25, 2020
Picking the brains of top SaaS bloggers is a smart way to uncover the secrets to building a successful blog—so that’s just what we did. There are lots of blogging mistakes you can avoid when you implement the strategies of famous SaaS bloggers. This guide is packed full of tips and nu …
