Content Marketing Structure for a Busy SaaS Company (In One Hour or Less)
By Nicolas Jacobeus on September 30, 2021
Content is arguably the most important marketing tool of a SaaS company. Why, then, do so many struggle with it? We think a big reason is that you just don’t have time. But that doesn’t mean you shouldn’t do content marketing. One of the best ways to combat the chaos that comes from b …
Blog or Resource Page? (Or Both?)
By Nicolas Jacobeus on September 23, 2021
As a business owner, you probably already know you need a website. You might even make a regular effort to blog. But (and no judgment here!), you likely haven’t put as much thought into your site’s resource page. A blog and a resource page are two separate things, and they feature dif …
Publishing Blog Posts – A Behind-the-Scenes Look at What We Do
By Nicolas Jacobeus on September 16, 2021
Each day, 4.4 million blog posts are published. That’s some stiff competition when it comes to getting your content noticed. That’s why just having a blog isn’t enough. You have to pull out all the stops to make your blog content stand out among the rest. One thing you can do to get a …
4 Things You Should Be Doing to Vet Your Blog Post Ideas
By Nicolas Jacobeus on September 9, 2021
So you’ve started a blog for your SaaS company. You know your blog is a powerful marketing machine and you’ve got a gazillion blog post ideas swirling through your head. But how do you vet your blog post ideas to ensure you only publish blog posts that will contribute to your blog’s s …
Use “Subscribe to Blog” to Build Your Audience on Autopilot
By Nicolas Jacobeus on September 2, 2021
Growing an audience is a crucial element of expanding your business. That’s because a captive audience is easier to market to—if you target the right audience. And one of the best ways to ensure you’re building an audience that’s interested in your SaaS solution is right under your no …
3 Reasons to Start a Blog for Your SaaS Company
By Nicolas Jacobeus on August 13, 2021
The reasons to start a blog are as strong as ever, even with so many platforms and channels to reach new customers. Many SaaS startups put off starting a blog. They think it will use up too many resources, or that it will take too long to pay off. But a blog is an essential part of gr …
Why Content Planning Should Never Start With Keyword Research
By Nicolas Jacobeus on August 12, 2021
Keywords are vital to signalling relevance for the topic you’re writing about. But too many people approach content planning based entirely on keyword data. They head to their favorite keyword research tool and hunt for terms with high search volumes and low competition. Then they pla …
Blog Goals - How to Set Realistic Growth Targets
By Nicolas Jacobeus on August 5, 2021
A healthy rate of growth for blog traffic is thought to be 6% month-over-month. As Neal Schaffer points out, this will double your blog traffic in one year. But should 6% monthly traffic growth always be your target? What about setting blog goals for conversions? There are times when …
How Many Blog Posts Should You Publish Every Month?
By Nicolas Jacobeus on July 30, 2021
If you’ve got a blog or are starting one for your SaaS or productized services company, you’ve no doubt considered how often to publish. Is it daily like Databox, or less than once a month like Brian Dean? Or somewhere in between? Of course you want to start tapping into the benefits …
How Long Will it Take to See Results from Blogging?
By Nicolas Jacobeus on July 29, 2021
For most SaaS businesses, an active blog is an essential marketing tool. It’s key to increasing your visibility, credibility, and brand affinity, which can give you substantial advantages over your competitors. Despite all the reasons to start a blog, it can be a little frustrating wa …
